Oriflame is an international beauty and wellness company founded in Sweden in 1967 by brothers Jonas af Jochnick and Robert af Jochnick together with their friend Bengt Hellsten.

The company specializes in:

• Skincare products
• Makeup and cosmetics
• Fragrances
• Haircare products
• Personal care products
• Wellness and nutrition products

Oriflame is known for combining Swedish beauty expertise with natural-inspired ingredients and modern scientific research. The brand operates through a direct selling and independent consultant business model, allowing individuals to build their own beauty businesses by selling Oriflame products.

Some reasons why Oriflame Sweden is popular include:

• High-quality beauty and wellness products
• Affordable pricing
• Scandinavian beauty standards
• Wide product variety
• Business opportunities for independent consultants
• Global presence in many countries

Oriflame also focuses on:

• Sustainability and responsible sourcing
• Environmentally conscious beauty practices
• Product safety and quality testing

The company’s vision is to help people “Look Great and Feel Great” while offering opportunities for entrepreneurship and financial growth through independent consultancy.